Essay on Gillette Marketing Strategy


Designated by: Prof. Narasimhan Raj Kumar

Sub. By simply: Reema Ghosh 15, Padmavati 10, Sinto john 19, Sumeet Malhotra 20 Advantages:

The Gillette Firm, was founded later, in 1901, by creator King C. Gillette. It was a leading worldwide manufacturer of consumer goods ranging from electrical razors to ballpoint pens. Gillette has three sections: 1 . Basic safety Razor section (blades and razors)

installment payments on your Paper Companion Division (writing instruments)

a few. Personal Attention Division-PCD (toiletries and cosmetics)

PCD was responsible for Gillette's U. T. entries in hair care, skin care, and deodrants /antiperspirants

The Brands of Gillette are divided into four rough categories: Build, Hold, Harvesting and withdraw.

Mennen and Procter & Gamble are major opponents for Gillette. Right Shield pioneered deodorants for male users in the us, with a product market share of 26% by 1967. But because of fluorocarbon scare burst open Right Protect lost its overall industry leadership in 1976. Simply by mid-1982, Proper Guard location dropped to number five on the market and its business was lowered to 8. 5%. White Rainfall was a shampoo that was introduced as being a low price brand in 1952, but it was phased out back in the 19790s. PCD division of Gillette decided to spread White rainfall shampoo and conditioner in-may 1985 and in addition decided to encourage all three White Rain products(hair spray, hair shampoo, and conditioner) leading them to success.


Gillette's Marketing Preparing and Control System

Planning and Control Program was time-consuming. The marketing managers developed long-term plans which are not really efficient since companies and markets change periodically. And so when you use short-term plans it can be more efficient. Gillette system was divided into two subsystems, preparing system and control program.

Each 04 the sales planning department and the...